Park Garden is a new recreation project for the all people in Amsterdam. The main idea is to create a concept for the presentation of new garden exibitions, that take place in the parks every day. The parks of Amsterdam are visited by more than 1.5 million tourists per year, which makes them one of the most popular past time.

The mission of the brand identity is to embed a modern minimalist and readable design. For this purpose a unique logo was created, as well as guidelines for the layout of printed materials, tickets and the web prototype.